Public Relations Specialist

JOB SUMMARY:

Writes, edits, and packages communication materials designed to implement SEARCA's public awareness programs and activities, ensuring their relevance and accessibility to local, national, and regional audiences in Southeast Asia.

 

RESPONSIBILITIES:

1. Formulates and implements an annual communication and PR plan linked to strategy and advocacy;
2. Writes news articles for release to different media outlets and ensures that the articles are published in mass media and online news outlets and sent to partners as newsletters. This includes new articles to be published in SEAMEO member countries;
3. Pitches stories to the media, appropriate media in the Southeast Asia region, prepares media kits, and organizes press conferences;
4. Writes publicity collaterals and records press releases for purposes of monitoring and further dissemination;
5. Establishes and maintains productive media relations for wide exposure and promotion of the Center;
6. Serves as the Center’s focal person for media liaison;
7. Produces corporate publications (i.e., Annual Report, institutional brochures, newsletter, Audio Visual Presentations, partnership booklets and briefs);
8. Ensures documentation of Center-related activities (i.e., provides or coordinates photography/video coverage); and
9. Organizes community, philanthropic and special programs, and events to help promote SEARCA.

 

QUALIFICATIONS:

Education:  Master's Degree in Social Sciences, Communication Arts, Liberal Arts, Development Communication and Humanities or related field or equivalent work/training experience.

Work Experience: Five (5) years of relevant work experience in the same post.

 

REQUIRED COMPETENCIES AND SKILLS:

Competencies:

1. Strategic Communication & PR Planning: Develops and executes impactful PR strategies aligned with organizational goals.
2. Media Engagement & Relations: Establishes and maintains strong media partnerships, acting as the central liaison.
3. Content Creation & Development: Produces compelling news, publicity materials, and corporate publications across various media.
4. Event Management & Promotion: Organizes effective events to enhance SEARCA's public image.
5. Media Monitoring & Analysis: Tracks and analyzes media coverage to inform PR strategies.

Skills:

1. Excellent Communication (Oral & Written): Clear, persuasive communication across diverse audiences and platforms.
2. Interpersonal & Client-Oriented: Builds strong relationships with stakeholders.
3. Multitasking & Time Management: Efficiently manage multiple projects and deadlines.
4. Digital Media Proficiency: Strong understanding and utilizing online, social media, and digital communication channels.
5. Technical Proficiency: Proficient in relevant computer software (word processing, presentation, desktop publishing, etc.).
6. Analytical & Creative Thinking: Interprets information and develops innovative communication approaches.
7. Organizational Skills: Manages information, media contacts, and materials effectively.
8. Visual Communication Coordination: Oversees photography and video coverage.

 

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